- GSCO blog
Colorado Girl Scouts spotlighted as the future of the Girl Scout Cookie Program®
Colorado Girl Scouts are unleashing the power of G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to accomplish amazing things.
In fact, Colorado Girl Scouts were so successful during the 2017 Girl Scout Cookie Season that Little Brownie Bakers® plans to feature the girls in its national promotional campaign for the 2019-2020 season. The girls will be spotlighted in marketing materials ranging from informational brochures to motivational videos.
In 2017, through the annual Girl Scout Cookie Program, 16,000 Girl Scouts® in Colorado sold about 4.5 million packages of cookies. Of this total, 357,409 were sold online through the Girl Scouts Digital Cookie™ platform, an easy-to-use online tool that helps girls superpower their sale.
Determined to succeed, and supported by volunteers, Colorado Girl Scouts met their cookie goals early on. Once girls delivered on their goals, they set new milestones and accomplished even more.
Colorado Girl Scouts achieved a per-girl average of 273 boxes sold. The top seller in the state moved more than 7,000 packages of cookies.
Add up all the numbers, and it’s easy to see Colorado Girl Scouts are true cookie entrepreneurs who shine as present and future leaders.
The Little Brownie team appreciated how many girls took the lead and used both traditional and digital marketing strategies to reach high goals.
Over the next few months, LBB marketing representatives will travel to Colorado, with their video/photography crew, to interview Girl Scouts statewide about how they use five Girl Scouting skills to reach their cookie goals and fund their big adventures. Girl Scouts of Colorado will be looking for girls to participate in this special opportunity and others. If you’re the parent or guardian of a Colorado Girl Scout who might be interested, please email GSCO Public Relations Director AnneMarie Harper at firstname.lastname@example.org.
Girl Scouts of Colorado (GSCO) is part of Girl Scouts of the USA, the preeminent leadership development organization for girls. As one of 112 Girl Scout councils across the country, GSCO has a 100-year history of building girls of courage, confidence and character who make the world a better place.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program.
The Girl Scout Cookie Program® is the largest girl-led entrepreneurial program in the world and helps girls earn money for educational activities, community projects and travel opportunities. All net revenue raised from cookie sales (100 percent) stays with the local councils and troops.
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